Winning The Hearts & Minds of your Consumer by Becoming a Consumer Centric Business
Apr16

Winning The Hearts & Minds of your Consumer by Becoming a Consumer Centric Business

There is an old saying that says “customer is always right”.  Indeed, such a saying was a great way of conducting business back in The “Relationship Marketing Era” (90’s – 2010) but this become hardly enough with the raise of social media. Marketers defines the 2010 as the beginning of a new marketing era, “the social media/mobile marketing era”. In this era businesses need a...

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Business Innovation: How To Win Big By Thinking Small
Apr13

Business Innovation: How To Win Big By Thinking Small

Question: What’s the best way to fail in business? Answer: By being the same to all people. Society told us that by having more means greater opportunities — better service, and an even bigger chance for success. This same idealism, however, doesn’t always seem to be the case for majority of small business owners. Many startup owners tend to believe that by offering more options to their customers — they can...

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