Samsung is now throwing the punches, hoping to turn some attention away from the stellar launch of the iPhone X. Its bold tactic appears to be working. The South Korean company lands some heavy blows in a one-minute commercial that highlights some of the features Samsung adopted long before Apple. The video has been viewed more than 2 million times in less than 48 hours.
The scene opens in 2007 showing a long line of people waiting for the launch of the original iPhone. It skips to 2010 when our protagonist takes a picture only to discover that his phone is out of space, a reference to Apple sticking with 16GB of storage well into the new decade.
In the next scene, which takes place in 2013, we see the small 4-inch display of the iPhone 5S next to the “phablet”-sized 5.5-inch display of the Note 3. The lead character then waits in line in the rain, presumably outside of an Apple store, before Samsung pokes fun at the iPhone 6’s lack of water resistance.
The 2017 scene hits close to home for music lovers. The aging man glances over at a Galaxy S8 sitting on a wireless charging pad as he listens to wired headphones using Belkin’s ridiculous headphone/lightning adapter. Samsung’s 2017 lineup of flagship phones is one of the few that kept the headphone jack. Finally, the man staches his iPhone in a drawer and buys himself a Galaxy Note 8.
But the most scathing burn happens shortly after, when he walks past an Apple store and smirks at a man whose hair is shaped like the iPhone X cutout.
The ad, titled “Samsung Galaxy: Growing Up,” is a shameless attempt to convince Apple diehards to go Galaxy. While some of its points are valid, it’s important to remember that Apple isn’t without its own ammunition. The whole Samsung Galaxy Note 7 fiasco would be a good place to start.